Get Seen on instagram Without Becoming an Influencer

I'M A THERAPIST. NOT A SOCIAL MEDIA EXPERT.

There are two kinds of people who'll teach you Instagram. The ones selling a 20-module course you'll never finish — and the ones in your DMs promising to 10x your following by Friday.

I'm neither.

How I actually did it

That’s not to say I haven’t done the courses, or spent months following and studying the experts. Experimenting based on their recommendations.

I have, and it’s how i’ve built my account to over 30k. Without becoming an influencer, without a single hack and without paying one of the miracle-merchants promising overnight growth in my inbox. All within the insanely short school day and around my clinical work.

Now I could boast about that one post that went viral: 9,000 followers in days and a feature in Newsweek in the US, all from a single post. But I'll be straight, so far I haven’t managed to replicate it. There was a significant helping of luck layered over everything I had learnt up until that point, and nobody can sell you luck.

What I have cracked is the kind of psycho-educational carousel I can repeat, again and again, that reliably brings me 750-1500 new followers and 200,000 views. That's not luck. That's the bit you can actually learn, and it's what we'll spend our time on.

The faceplants, too

But full transparency: I’ll show you the face-plants too. The money and hours I threw at things that did precisely nothing, and the time my stories about a disastrous (very funny, motherland-esque) school trip got back to my son's teacher — which taught me exactly where the line between visible and too visible sits.

Why the usual advice won't work for you

But if the courses and experts already exist, why am I inviting you to this? I’m inviting you because here's what none of those courses account for. They're built for businesses, or for people who can jump on every trend and post the silly, look-at-me reels the algorithm rewards.

We can't. Not when the subject is this serious, not without undercutting the credibility we're building. So the real question, the one nobody's answering, is how do you get seen while staying appropriate to what you do and who you are?

That's this masterclass.

Built for the life you've actually got

And I know you're not doing this with a clear desk and an empty diary. You're fitting it around clients, the school run, the washing, the bedtime that never ends — building something real in whatever minutes are left.

There's the other thing, too, that no course accounts for: the work itself is heavy. It's amazing — we love it, it's our passion — but holding what we hold, day in, day out, takes its toll, and burnout is never far away. So your time, your energy and your headspace aren't just in short supply — they're things you have to fiercely protect. That's exactly who this is built for. Not the version of you with a free afternoon to action a content strategy. The actual you: depleted, protective of what's left, and still wanting to be seen.